From: steve_krause@qm.sri.com (Steve Krause)
Date: 11 Mar 1995 17:55:59 -0800
Organization: SRI International
Announcing the VALS INTERACTIVE WWW SERVER!
. . . . . . . . . . . . . . . . . . . . . .
Who: SRI International's Values and Lifestyles (VALS) program invites
you to explore your "VALS type" via the Internet.
What: With the VALS Interactive Server, you can personality-type
yourself according to the VALS system, one of the world's most
prominent psychographic research tools. (Psychographics are
an enhancement to demographics; they measure people's attitudes
and lifestyle characteristics.)
Why: With the knowledge of your VALS type, you can then examine a
variety of survey data about your (and other) psychographic types.
The data includes popular magazines/newspapers, music genres,
packaged foods, and a grab-bag category of semi-amusing stuff.
You can also see what U.S. zip codes have particularly high
concentrations of the various personality types.
Where: <URL:http://future.sri.com/vals/valshome.html>
How: You'll need a forms-capable World Wide Web browser. Just point
at the URL above and the rest should be self-explanatory. If
you have any problems, contact us at <vals@sri.com>. The only
known major incompatibility is with Prodigy's Web browser,
which inexplicably can't handle the questionnaire, although
the rest of the pages work.
When: Open 24 hours for your interactive convenience.
_____________________________________________________________________
Steve Krause, Media Futures Program phone: +1 415 859 4746
SRI International, Menlo Park, CA http://www.sri.com/mfp/mfp.html